cutie kollectibles is an upcoming small business dedicated to reselling merchandise from japan to collectors in the united states at an affordable price. with their goal of selling online and at flea markets, i created a logo for the business to help establish their identity.

i was given directions to create a logo that was cute and captured aspects of the “kawaii” aesthetic, which consists of soft colors, round elements, and an emphasis on cuteness. seeing how their current inventory consisted of cute characters and bright colors, i stayed with a limited palette. to further the development of their business’ identity, i also created a black and white version of the logo, which was printed into a stamp.

colored version